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Home arrow Oct. arrow Miller Launches Safety Campaign
Miller Launches Safety Campaign

Miller Beer Launches Motorcycle Safety Campaign
Courtesy of Steve at http://www.bikernewsonline.com/

Miller Beer Safety CampaignMiller Brewing Company launched a new motorcycle safety campaign dubbed, "Keep Your Balance."

The program was launched in cooperation with the American Motorcyclist Association, and officially kicked off on September 14, 2007 at Wisconsin’s September 14 – 15 Tomahawk Fall Ride, where 40,000 riders received tips on safe riding.

 

The company's press release went on to cite motorcycle fatality statistics from the National Highway Traffic Safety Administration...

...motorcycle fatalities have increased 47 percent since 2002, making this program especially relevant to riders today.

To help bring that percentage down, Miller has launched a website providing tips on how to ride safely, and drink responsibly...

http://www.millerkeepyourbalance.com/

 
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